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Press Release

The City of Tracy and Tracy Chamber of Commerce Launch Shop Local Campaign

Posted: Nov 21, 2012

FOR IMMEDIATE RELEASE

“iShop Tracy! Shop Local, Spend Local, Enjoy Local!”
City of Tracy and Tracy Chamber of Commerce Launch Shop Local Campaign
 
Tracy, CA (November 21, 2012): The City of Tracy and the Tracy Chamber of Commerce are partnering with various local retail outlets this holiday season to launch the ‘iShop Tracy’ campaign. The campaign aims to reward Tracy residents for spending their money at local retailers this holiday season with the ultimate goal of educating residents about the importance of keeping their dollars in the community. 
 
Amie Mendes, Economic Development Analyst with the City of Tracy explains, “This effort is designed to highlight the economic and community benefits of shopping local. Residents should understand that sales tax from purchases made at Tracy retailers provides funding for our schools, parks, community activities, emergency services and a lot more. When they shop outside of Tracy, they are essentially helping to support another community.”
 
The ‘iShop Tracy!’ campaign plays off the popularity of the iPad and iPhone products. Residents who take the ‘iShop Tracy’ pledge this holiday season could win a new iPad or iPad Mini. The Tracy Chamber will be giving away a new iPad to the shopper who spends the most money on local purchases between Black Friday and New Year’s Eve.  A new iPad Mini will go to the shopper with the most receipts for local purchases. Virtually any receipt can be included, as long as it is for a retail purchase within the city limits between November 23rd and December 31st – vehicles, jewelry, groceries, restaurants, coffee, tools, toys, all count towards the total. 
 
Entries can be dropped off at the Tracy Chamber of Commerce office beginning January 7th. All entries must be received by Friday, January 11, 2013 at 5:00 p.m. An official entry form must be filled out in order to qualify.
 
The West Valley Mall, Tracy City Center Association and Tracy Outlets have all contributed to the campaign.   A commercial will air on Comcast channels in Tracy households beginning this week and postcards have been distributed to Tracy retailers in an effort to market the campaign. 
 
Winners will be announced by the Tracy Chamber of Commerce during the week of January 21, 2013. An ‘iShop Tracy’ webpage has been created on the tracychamber.org website for more information on the campaign. Remember to shop, spend, enjoy Tracy – and win!
 
 
CONTACTS:
 
Amie Mendes
City of Tracy
209.831.6110
 
Sofia Valenzuela
Tracy Chamber of Commerce
209.835.2131
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